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From board meetings to board meetings, packaging and pricing is a key recurring topic, yet you don't notice major improvements.
You are aware of how crucial packaging and pricing is, you're convinced that it should be one of the main focus of companies from your portfolio, but they're not spending that much time and effort on that topic.
You know that mastering packaging and pricing strategy requires a specific expertise, and companies from your portfolio lack of knowledge and struggle to tackle the issue on their own.
You are very much aware of the butterfly effect that pricing adjustments may have on ARR, KPI (such as CAC, CLV, churn,...) and consequently on the overall valuation of the company!
As an operating manager or investment manager, you have a role to play here!
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